Paul Koch

Paul Koch

To frame or not to frame

I get nervous sometimes. Really nervous... Whenever I see a sign, artwork, (or any other object on a wall) that is not straight, it starts. I try to restrain myself and walk on. However, waiting rooms or airports are the worst. You are almost confined on your seat, forced to look at the endproduct of sloppiness. Like it's looking at me... "yes I'm here. I'm crooked, fix me".

I also know, that if I will give it the subtle nudge to fix its crookedness, it will most probably fall off the wall with a loud bang resulting in me getting arrested for violating public property.

The attention to detail creates your profit.

But please, people. Why don’t you do it right? It’s just the same effort. Show a little love, even if it’s just a little sign. The attention to detail creates your profit. I don’t really need to see perfection everywhere, but if you don’t care, better not do it at all. Take pride in even the simplest sign!

If universal, typical modern signage is needed for a project (meaning the plain rectangular signs), then it has to be “finished” nicely. If you mount a square sign to the wall and it is one millimeter off, you will notice it. Moreover, a visible screw or a smudge of left-over glue or kit paste just outside of the sign is really unacceptable. All these add up to the sloppy result, that no one feels happy about.

And talking about glue… Please avoid using it on walls. I have seen so many times that after some years when the painter comes because walls need to be refreshed, and yes… he will paint around the sign… and yes… This is visible. And ugly. Brrrr.

So… I’m going back to the main subject. One possible solution to avoiding sloppiness is… Frames.

Frames have two features:

Mounting (technical) feature:
A frame is usually installed first. So, it can really define the exact placement of signs in a building. When the signs need to be replaced you can simply pull out the sign itself and place a new sign inside the existing frame. Super easy. The preferred way will always be the use of screws. It is a more durable method and the whole installment is easier to remove (and reinstall) when walls need to be repainted. Your sign will always be back in the same spot.

Visual (aesthetic) feature:
A nice looking frame really adds a touch of character to a sign. Just the same as you would frame a picture or painting. It makes your signs stand out.

So, what if you don’t have rectangular signs? How to frame them?

Basically you can’t, and that’s alright. Creativity is definitely key to making a difference. Don’t shy away from thinking outside of straight lines. Something that looks a bit different will attract much more attention and it will give bigger emphasis to the message!

Without frames you can use literally any material you want.

Without frames you can use literally any material you want. When I talked about plastics earlier (see blog post “plastic fantastic”), I suggested that you can go much further in quality, functionality and creativity by using premium materials (like steel, aluminum, wood, glass) and combining them in a stylish way.
To install them, you will need a smart mounting solution with which you will be able to easily remove the signs when needed.

Additionally, going frameless and premium does not mean you are going more expensive. It is often considered that fully customized signage of premium materials is more expensive because it offers higher quality and actually looks better. But this is not the case, because first of all you are basically removing the cost of the frame, which you can now add to customization and overall higher quality of the sign.

Contact us to know more about invisible mounting techniques and smart sign customization.

So… to frame or not to frame?